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You know how they say, "The money is in the list?" Well, they're not joking. Email marketing is like a trusty old Swiss army knife in the digital marketing tool belt. It's reliable, powerful, and indispensable. And its popularity is only climbing.
But don't just take our word for it. Let's let the numbers do the talking.
Grab your morning brew, sit back, and prepare to dive headfirst into the world of email marketing. We've gathered 20 eye-opening stats that'll make you rethink your strategy, amp up your game, and possibly ignite a little love for the humble email.
Who knows? By the end of this article, you might just be clicking "send" more often than you ever thought you would. Buckle up, small business heroes. We're about to demystify the art of the inbox.
If you're trying to decide if email is worth your time, effort, and budget, these 20 stats should give you some insight. We've broken these up into four sections for easy reading.
Feel free to jump around to the sections most important to you or take a look at them all to really wrap your head around the power of email marketing.
While it may seem like emails are an old form of marketing, the following six stats prove that they're still popular – and growing!
This is a clear indication that email's popularity isn't slowing down anytime soon. With 4.6 billion users, you have plenty of potential prospects with available inboxes.
Again, email is on the rise. With so many emails being sent each day, it's a clear sign that if you aren't emailing your target audience – your competitors probably are.
How many times per day do you check your email? While nearly all email users check their emails at least once a day, some check them as much as 20 times per day!
Many small businesses make the mistake of believing only big corporations employ email marketing. However, that couldn't be further from the truth.
With such an impressive ROI (see below), there's no wonder why marketers devote such a hefty part of their budget to email marketing. This stat is useful to help you determine how much of your marketing budget to allocate to emails.
A lot of businesses are scared to send emails because they don't think their customers want them. However, according to the statistics, that fear may be unfounded.
Here's where the rubber meets the road. Does email actually result in revenue? According to the data, the answer is yes.
A 4,200% ROI isn't anything to sneeze at. Let's run the numbers. If you were to spend just $100 a month on email, you could feasibly expect $4,200 in return.
HubSpot is sort of the King of digital marketing, and their extensive research shows that emails are more powerful than other means of marketing – even social media (more on that in a minute).
More than half of the population agrees that emails inform their purchasing decisions and behavior. As a result, you want to make sure you're firing some out yourself!
Yes, social media marketing is important. However, too often, people forgo email marketing in favor of social media, but the stats show that may not be the wisest move.
As shocking as it is, email is better at landing customers than social media, which makes sense when you think about it. Social media is like the first level of a marketing funnel, whereas your emails play a bigger role in warming prospects up.
Getting three times as many conversions is pretty significant. It's like saying if you were to get 10 sales on social media, you could've gotten 30 via emails.
Clicks are a pretty big deal because clicks represent engagement, and according to this statistic, emails get six times as many clicks as social media posts do.
While it might seem like people would rather communicate via social media, this statistic says otherwise.
Emails can be a powerful tool. However, you have to know how to optimize your emails for maximum conversions. Here are a few stats to help you ensure your emails get results.
Make sure to send a welcome email, and ensure it's optimized to drive revenue with clear call-to-action items throughout.
Automating your email marketing makes sending emails easier, and the good news is that it apparently makes it more successful, too.
Add personalization, like first name, purchase data, or other relevant information to your subject lines for better results.
There's no harm in trying something that increases clicks by 300%, right? There are loads of video AI software solutions out there that can make video creation a breeze.
Segmentation is simply breaking up your email lists by interest, demographics, purchase history, or another relevant factor to make sure people are only getting emails that are relevant to them. (For more information on segmentation, check out our blog on improving email conversion rates).
All your emails should include some kind of CTA, like schedule your demo, purchase now, talk to an expert, download your freebie, read the full blog here, etc. For maximum results, put that CTA on a button instead of just a text link.
This one shouldn't come as a surprise, but it illustrates the importance of making sure your emails are visible and accurate on mobile devices.
The data doesn't lie, and the data says that emails are a super effective way of getting better engagement, more sales, and building brand awareness. So, use the tips above to start working towards that 4,200% ROI!
For more tips and tricks on email marketing, check out our blog, "12 Ways to Instantly Improve Email Conversion Rates," here.
Marketing.biz is your source for all marketing education and resources.