44 Tools for Social Media Marketing
Are you a new small business owner or solopreneur trying to navigate the world of social media marketing? Do you want to increase your brand exposure and reach more potential customers? As marketing experts, we understand how challenging social media can be. You have to:
- Create Fresh Content (Sometimes Daily)
- Manage Your Content Schedule
- Interact With Followers
- Track Analytics
- Spread Brand Awareness
- And Much More!
Managing a brand is difficult. And with so much already on your plate, it’s essential to use as many helpful tools as possible. That’s why we decided to compile a list of must-have social media marketing tools to help streamline your social media marketing and achieve your business goals.
44 Social Media Marketing Tools
Social media has become such an essential part of growing and maintaining a business online. But with so many platforms and competitors out there, it’s easy to get lost in the crowd. So, here are 44 social media marketing tools to give your business the edge it deserves, broken into several sub-categories.
Content Creation and Curation
If you’re struggling to create fresh and engaging content for your social media these 10 content creation and curation tools to help make it easier to find content that resonates with your target audience.
- Canva: An online graphic design tool that allows users to create custom designs for social media, marketing materials, and other visuals.
- Adobe Creative Cloud: A group of creative tools that include Photoshop, Illustrator, InDesign, and other applications for professional graphic design and content creation.
- Unsplash: A platform that offers free high-quality stock images for social media posts, websites, and other marketing materials.
- Pexels: Another image platform that provides free stock photos and videos for commercial and personal use.
- GIPHY: A library of animated GIFs that can be used to add visual interest to social media posts and other digital content.
- Animoto: A video builder platform that helps users make professional-looking videos with photos and music.
- Lumen5: An AI-powered video-making platform that can turn blog posts and articles into engaging videos.
- Promo: A cloud-based video-making platform that offers a library of customizable templates for businesses to create high-quality videos.
- Wave.video: An online video maker that allows users to create social media videos, product demos, and more with customizable templates.
- Biteable: A video maker that offers customizable templates for businesses to create animated videos for social media and other marketing campaigns.
Scheduling and Automation
Managing multiple social media accounts can be incredibly overwhelming, especially when you’re trying to post regularly and consistently. So, here are ten scheduling and automation tools to help you stay organized, save time, and maintain a consistent posting schedule.
- Hootsuite: A social media management platform that gives businesses the ability to schedule and publish social media posts across multiple platforms.
- Buffer: Another social media management tool that helps businesses plan, schedule, and publish content on social media.
- Sprout Social: A social media management platform with publishing, monitoring, and analytics features for businesses.
- Later: A social media scheduling tool that helps businesses plan and schedule Instagram, Facebook, Twitter, and Pinterest posts.
- MeetEdgar: A social media scheduling tool that offers a library of content that can be recycled and repurposed for social media.
- CoSchedule: A marketing calendar tool that helps businesses plan and organize their social media, email marketing, and other marketing campaigns.
- SocialPilot: A social media management tool that offers scheduling, publishing, and analytics features for businesses.
- Zoho Social: A social media management tool that allows businesses to schedule, publish, and monitor social media posts across multiple platforms.
- AgoraPulse: A social media management tool that offers scheduling, monitoring, and reporting features for businesses.
- IFTTT: An automation platform that allows users to connect different apps and services to automate tasks.
Analytics and Reporting
These six analytics and reporting tools help you track your social media metrics like engagement, reach, impressions, and more!
- Google Analytics: A free analytics tool that provides insights into website traffic and user behavior.
- Instagram Insights: Instagram’s built-in analytics tool provides information about posts and account performance.
- LinkedIn Analytics: A tool that provides insights into LinkedIn company page performance and audience engagement.
- Pinterest Analytics: A tool that allows businesses to track their Pinterest profile performance and audience engagement.
- YouTube Analytics: A tool that provides insights into video performance and engagement on YouTube.
- Hootsuite Insights: A tool that provides social media analytics for businesses, including post engagement, performance metrics, and more.
Investing in influencer marketing has become an extremely popular way for businesses to reach new audiences and promote their products or services. Here are 10 influencer marketing tools to help you find and vet influencers, manage collaborations, and track the results of your campaigns.
- AspireIQ: A platform that helps businesses find, manage, and track the performance of influencer marketing campaigns.
- Influencer.co: A platform that connects businesses with influencers to create and manage influencer marketing campaigns.
- Upfluence: A platform that helps businesses find, manage, and measure the performance of influencer campaigns.
- Tribe Dynamics: A platform that helps businesses identify and engage with top influencers in their industry.
- Heepsy: A platform that helps businesses find and analyze influencers worldwide.
- HypeAuditor: An influencer marketing platform that provides audience quality analysis and fraud detection for influencer campaigns.
- Grin: A platform that helps businesses find, manage, and track influencer marketing campaigns.
- Tagger Media: A platform that helps businesses find, manage, and track campaigns with influencers.
- Mavrck: An all-in-one marketing platform that helps businesses identify and engage with micro-influencers.
- BuzzSumo: A content marketing tool that includes influencer marketing features to help businesses find and analyze top influencers in their industry.
Social Listening and Monitoring
Do you want to know what people say about your brand on social media? Or do you just want to stay current on industry trends and competitor activity? Either way, here are eight social listening and monitoring tools to improve your social media strategies.
- Brandwatch: A social listening and analytics tool that provides insights into brand reputation and industry trends.
- Talkwalker: A social listening and analytics tool that provides insights into brand reputation, industry trends, and audience sentiment.
- Mention: A social listening tool that provides real-time alerts about brand mentions across social media platforms and the web.
- Socialbakers: A social media marketing suite that includes social listening and monitoring capabilities for businesses.
- Google Alerts: A free tool that provides email alerts about mentions of specified keywords across the web.
- Awario: A social listening tool that provides real-time alerts for brand mentions across social media platforms and the web.
- Keyhole: A social listening tool that provides real-time analytics and reporting for businesses.
- Sprinklr: A social listening and engagement platform that helps businesses manage their social media presence.
Start Streamlining Your Social Media Marketing Today!
Social media marketing can be powerful for growing your business and reaching new audiences. But managing multiple social media accounts can be overwhelming, especially if you’re doing it alone. That’s why it’s important to start streamlining your social media marketing today.
By using the right tools for content creation, scheduling, analytics, influencers, social listening, and advertising, you can save time, stay organized, and make data-driven decisions about your brand and business. With the right tools, you can focus on creating engaging content, building relationships with your audience, and growing your business.
So, what are you waiting for? Start exploring these tools today and see how they can help you take your social media marketing efforts to the next level. With a little effort and the right tools, you can achieve the social media success you’ve always wanted!