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If you’re reading this, you’re most likely searching for the top 100 best headlines ever written. And you’re probably searching for that because you understand how much headlines matter and how impactful they can be on your content.
Headlines are the first thing potential customers see. They’re responsible for grabbing their attention and pulling them in. If the headline doesn’t do its job, chances are, the rest of your content won’t even be seen. That’s why we’ve taken the time to write this comprehensive article, outlining 100 of the best copywriting headlines ever written and what you can learn from them.
A good headline is a powerful magnet for your audience. It’s punchy, concise, and packed with intrigue. It gets to the point but leaves enough mystery to entice the reader to want more. Take the classic “How to Win Friends and Influence People.” It’s direct, promises a benefit, and piques curiosity, perfect for an attention-grabbing headline.
But there’s more. A good headline also matches the tone and content of the article it represents. After all, there’s no use having a headline like “The Ultimate Guide to Surviving the Zombie Apocalypse” for an article about tax returns.
The best headlines must grab your attention but also align with your content. Otherwise, you risk losing your reader’s trust. To write the best headlines for your content, you must be bold, truthful, and, most importantly, relevant.
To write a good copywriting headline, start with a powerful action verb to get the reader involved immediately. Using words like “discover,” “learn,” or “unleash” can be very compelling. For example, “Discover the Secret of Successful Entrepreneurs” draws the reader in immediately.
A good copywriting headline also resonates with the reader’s emotions and desires. It should tap into your audience's values, fears, or aspirations. It could be a promise of success, a solution to a problem, or a way to satisfy their curiosity. Ultimately, the best copywriting headlines ever are the ones that connect with your audience on a deeper level.
Let’s compare two headlines: “Why Plants Are Important” vs. “Unleash Your Garden’s Superpowers: Why Plants are More Than Just Green.” The first one is pretty basic. It’s factual, but it’s also somewhat dull. The second one, however, taps into the reader’s curiosity and imagination. It promises an interesting perspective, a revelation, and maybe even a little bit of magic.
Knowing the difference between a good headline and a bad one is essential in creating engaging content. A good headline is a gateway to your article, a promise of value, and a statement of relevance. It hooks your reader and pulls them into your narrative. A poorly written headline, on the other hand, can turn readers away before they’ve even given your content a chance.
A great example of a question headline is "Can Huawei Survive Without the US?" - a headline published by BBC in 2019. This headline, posed as a question, immediately creates a sense of intrigue and curiosity, compelling readers to dive into the content to discover the answer.
As a business owner, entrepreneur, or brand, question headlines like this one can be incredibly effective tools for drawing readers into your content and stimulating engagement.
What are some good headlines? Well, here’s a comprehensive list comprising some of our favorite headlines ever written. Remember, this list is completely subjective, but we believe each headline listed below showcases outstanding copywriting prowess that any business owner and entrepreneur could learn from.
This headline is a perfect example of encapsulating a story in just a few words. It introduces a character, sets up a compelling narrative, and draws the reader in, weaving a fascinating tale of triumph that hooks you instantly.
With its clever mix of sarcasm and reality, this headline immediately establishes an ironic tone. It captures the audacity of Enron’s high-risk, deceit-filled business practices in a brief yet impactful statement.
This headline taps into a shared cultural narrative, instantly evoking emotions. The words “Death of an American Dream” imply a tragic fall, invoking a sense of loss.
What makes this headline strong is its promise of a revealing journey. It doesn’t just announce Toyota’s achievement; it promises to explain how it achieved it in the first place, sharing secret knowledge that many would consider valuable.
Sometimes, less is more, and this simple yet effective headline is a testament to that. It conveys a significant moment in business history, using plain language that carries a big punch. When your news is powerful enough, let it speak for itself.
This headline sets up an intriguing mystery. It signals a twist in a tale that most readers wouldn’t expect and promises an answer to many people's questions.
This headline perfectly captures the shock and magnitude of a landmark event in financial history. The “Fall of Wall Street’s Giant” is impactful and hints at a gripping story.
A question headline is always intriguing, particularly when it involves big players like Google and Facebook. This headline also paints a picture of a battle, adding an element of excitement.
This headline promises insider knowledge, creating an air of exclusivity that’s hard to resist. “The Secrets of Bezos” sounds like a treasure trove of insights, which many readers would be happy to stumble upon.
Again, this a question, but this time it’s asking the reader to consider a future possibility. It’s provocative, especially given the traditional vs. innovative contrast between G.M. and Tesla. It encourages the reader to explore the reasons behind this assertion.
The phrase “The Dark Side” immediately draws readers in with a promise of revealing something hidden or lesser known, which is a super effective way to pique curiosity.
Here’s a promise of exploration and revelation. “Breaking the Code” suggests a journey into the inner workings of Facebook’s AI, which is likely to intrigue tech enthusiasts.
This headline paints a picture of chaos, attracting readers who want to understand the turmoil at Uber. The use of emotive words like “Wild,” “Scandals,” “Lawsuits,” and “Power Struggles” adds drama and impact.
This headline deftly places its finger on a pulsing question coursing through the arteries of global tech and trade discourse. It invokes a sense of suspense, embedding a sense of survival in a hostile environment. By posing a question, it invites the audience to join the deliberation, kindling curiosity while highlighting the timeliness and relevance of the topic.
A testament to the monumental ascent of TikTok, this headline weaves an irresistible promise. It’s a lure to the backstage, an invitation to witness the unfolding of a saga that’s stirred the globe. The use of the term “Phenomenon” also elevates the subject matter, stoking interest while hinting at an extraordinary narrative woven within everyday reality.
In the delicate intersection of a globally known innovator and an audacious proposition, this headline is a magnetic force. The idea of rewiring the human brain, presented alongside Musk’s Neuralink, promises a thrilling exploration into the frontier of neuroscience and technology.
The narrative framed by this headline is laced with allure and intrigue, celebrating the triumph of disruptive innovation amidst adversity. The word ‘unstoppable’ imbues a sense of invincibility, power, and endurance.
This headline skillfully sets the stage for an epic confrontation, evoking images of titans clashing in an arena. Readers are instinctively drawn to narratives of conflict, more so when the players are entities they recognize.
This headline artfully employs potent terminology (“Reign,” “Tech Giant”) to denote a rule over the digital realm. The connection to a universal event (the pandemic) infuses a sense of scale and relevance, making the story feel monumental.
This headline intrigues readers with a bold promise about a critical sector’s future. The use of terms like “Revolutionizing” and “Promise” incites curiosity while invoking optimism. Plus, it anticipates a narrative where technology and healthcare converge while hinting at an unfolding revolution powered by Artificial Intelligence.
This headline blends a crucial global issue with the formidable promise of technological innovation, casting Silicon Valley as the potential savior. It conveys a sense of urgency and responsibility while creating a compelling narrative around technology’s role in addressing climate change.
By linking the concept of the Metaverse with a tech giant like Facebook, this headline becomes a beacon for those intrigued by the future of technology and society. It presents a tantalizing possibility, promising an in-depth exploration of Facebook’s future while stirring the readers’ curiosity about the transformative power of digital realms.
Combining intrigue with a sense of urgency, this headline successfully captivates the readers. The element of time adds suspense, suggesting a fascinating narrative about the challenges and advances in one of the most cutting-edge areas of technology.
This headline's tie to a recent global event and the implication of lasting changes are used to stir the readers’ interest. It engages them by bringing up the future and its potential impacts, promising an exploration of the evolving cybersecurity landscape in a world forever changed by a global pandemic.
With a trending topic like space tourism tethered to a globally recognized figure and company, this headline invites readers on an exhilarating journey into space travel’s future. The narrative promises to unveil the ambitious groundwork being laid by SpaceX and hints at the exciting dawn of a new age of tourism.
This headline cleverly employs a polarizing question about a contemporary topic. By suggesting two extreme possibilities for NFTs in art, the headline promises an in-depth exploration that covers multiple perspectives, encouraging readers to delve into the debate and form their own conclusions.
In this headline, the potent combination of a well-known tech giant and a pioneering technology invites readers to speculate on the future. And the term “Quantum Leap” suggests significant advancements, promising a peek into the exciting and dynamic world of next-gen computing.
Capitalizing on a major controversy surrounding a well-known company, this headline immediately piques interest by hinting at internal turmoil. The question at the end intrigues readers, promising an in-depth analysis that offers insight into Google’s missteps in navigating the complex landscape of AI ethics.
Drawing on the classic narrative arc of rise and fall, this headline immediately promises a story filled with drama and insight. The label “A Cautionary Tale” hints at lessons learned, promising readers an engaging narrative of WeWork’s journey and potentially instructive insights for entrepreneurs and businesses alike.
Using evocative language, this headline suggests a journey into the future, promising readers a look into one of the most groundbreaking areas in automotive technology - autonomous vehicles. By connecting Tesla, a leading figure in electric vehicles, with the development of self-driving technology, this headline offers a peek into a rapidly approaching future where cars navigate the roads without human intervention.
By tying together the deeply human element of refugees with the pressing global issue of climate change, this headline suggests a poignant and impactful story. It promises readers an exploration of the often overlooked human consequences of global warming, offering a lens into the personal toll climate change is taking on individuals and communities worldwide.
With the term “Electric Revolution,” this headline effectively captures the significant shift in the automotive industry due to electric vehicles. It also promises a comprehensive overview of how they’re reshaping the transportation landscape.
This headline entices readers with the grandeur and ambition of NASA’s vision. By hinting at plans for exploration beyond our known boundaries, it promises an exciting narrative about space exploration’s future, igniting curiosity about the potential of human discovery and achievement.
This headline cleverly provokes curiosity by presenting a futuristic yet plausible scenario, posing the provocative question of whether robots might become our future educators. It lures readers into a discussion about AI’s role in education, the possibilities, the challenges, and the implications for students and educators alike.
This headline immediately catches attention by linking SpaceX to a grand project. It hints at an ambitious endeavor to construct a ship capable of cosmic travel, drawing readers into a story of ambition, technology, and the human desire to explore the universe.
This headline effectively captures the transformation of 5G technology, promising readers a comprehensive exploration of this game-changing advancement. By framing it as a ‘new era,’ the headline also arouses curiosity about the vast potential of 5G and its impact on global connectivity.
Drawing on recent global events and universal fears, this headline poses an important question about global health readiness. It invites readers into a critical, timely discussion about healthcare systems’ preparedness for future pandemics, promising an analysis of current strategies and potential improvements.
This headline entices readers with a polarizing question about the controversial topic of cryptocurrency. It invites readers to consider cryptocurrency as a sustainable, transformative financial innovation or a fleeting trend.
By intertwining the novel concept of deepfakes with democracy and the pursuit of truth, this headline offers an intriguing narrative about the intersection of technology and politics. It suggests an exploration of deepfake technology’s potential dangers, especially its ability to distort reality and manipulate public opinion.
This headline raises curiosity by proposing an innovative solution to a major global issue: the climate crisis. By implying that lab-grown meat could have significant environmental benefits, the headline invites readers to consider the intersections of science, food, and environmental sustainability.
This headline draws in readers with the promise of an exclusive look at an upcoming product from tech giant Apple. It offers a fascinating glimpse into the future trends in wearable technology, ensuring readers will gain insights into the revolutionary potential of augmented reality in our daily lives.
Framing Amazon’s success story as the building of an empire, this headline hints at a comprehensive critique of the company’s vast power and influence in the digital age. It invites readers to engage with how Amazon came to dominate the digital landscape.
This headline sparks curiosity by offering a look into the future of urban environments. By promising a comprehensive exploration of smart cities, it invites readers to consider the exciting possibilities and challenges of integrating technology into our neighborhoods.
The headline entices readers by framing technology as a potential savior in a global crisis. By focusing on innovative solutions to the ongoing issue of plastic pollution, it offers a hopeful perspective on a pressing problem.
The headline intrigues readers by positioning AI ethics as a complex moral maze. It promises to delve into the intricate ethical questions surrounding AI, including data privacy, algorithmic bias, and the social implications of automation.
This headline stirs interest by presenting quantum computing as an exciting venture into the subatomic realm. It promises readers an in-depth exploration into one of the most cutting-edge fields in science and technology, demystifying quantum computing’s potential impact on society.
This headline invites readers to consider the potential societal implications of our ever-increasing dependence on technology. By posing whether technology is to blame for a perceived rise in loneliness, it provides a platform for a nuanced discussion about the complex relationship between human connection and digital communication tools.
By casting the spotlight on innovative responses to the global water crisis, this headline delivers hope and intrigue. It also invites readers to discuss how technological advancements and innovative solutions are addressing water scarcity.
This headline successfully engages readers by urging them to look beyond Bitcoin and explore the wide-ranging implications of blockchain technology. It promises a dive into how blockchain is revolutionizing various industries.
This headline bursts with the energy of a revolution in progress. It sparks visions of an immersive future where the boundaries between the physical and the virtual blur, promising an engaging journey into the ramifications and potential of virtual reality technology.
By starting with “The Inside Story,” the headline instantly piques curiosity. It pairs the insider appeal with the high-tech intrigue of Oculus Rift and virtual reality, promising to unveil the exciting journey of an abstract concept transforming into a tangible technology.
With this title, The Hustle taps into the human fascination for failure and downfall. The headline is simple yet compelling, igniting the reader’s curiosity about what led to Kodak’s decline.
In a direct, face-off style, this headline challenges preconceived notions and sparks intrigue. It not only uses the names of two heavyweights in the video streaming industry but also promises an analytical perspective with the use of the word “Why.”
This headline works because it taps into the universal interest in the future. Using a bold statement about an everyday topic like television, it draws in a wide range of readers. And by promising “more choices and greater quality,” it conveys a positive, forward-thinking sentiment that attracts optimism-driven clicks.
This headline makes clever use of hyperbole and collective responsibility to grab attention. Declaring that the “Sharing Economy” is dead instantly raises eyebrows and generates interest. The second half, “and We Killed It,” implicates the reader and generates enough curiosity to entice a click.
This is a true storytelling headline. This title blends elements of human interest (two brothers), minimal input (seven lines of code), and maximum output ($9.2 billion startup) to create a story that’s too good to pass up.
This headline skillfully exploits the power dynamics between two tech giants to create a compelling narrative. Using the word “Empire” connotes dominance, power, and expansion, while “Complete” suggests a key missing piece of the puzzle.
This is a vivid headline that raises immediate questions. What do gorillas have to do with Google Photos? Why is the powerful tech company “blind?” By joining the unexpected with the familiar, this headline ignites curiosity and almost guarantees a click-through to unravel the mystery.
This headline is a power-packed statement that utilizes the strength of contrast. By comparing Google to the government, the headline sets up a fascinating dichotomy. And the claim that a tech company is ‘building the future’ rather than a traditional institution like the government prompts readers to explore the reasoning behind this assertion.
This headline capitalizes on the modern-day phenomenon of TikTok and the human tendency to wonder about attention-grabbing platforms. It also offers an explanation of the mechanics of TikTok’s success in an age of increasingly short attention spans.
The ‘real reason’ phrase is a powerful tool that piques curiosity. And by using it alongside a prominent brand like ‘Apple,’ the headline promises insider knowledge about a major player in the tech industry.
Combining a globally popular video game with the charm of books, this headline strikes a delicate balance between the digital and reality. It sparks curiosity by suggesting an unusual alliance that could have an impact on literacy and education.
The allure of exclusivity, mystery, and survivability defines this headline. The words’ Rare Journey’ and ‘Super-Bunker’ evoke a sense of adventure and intrigue, while ‘Survive Anything’ offers insight into an incredibly resilient structure.
Using a term like ‘Quantum Supremacy’ immediately catches attention because it seems both powerful and arcane. And following this with ‘Matters’ offers to explain the significance of a potentially complex topic, enticing readers with the promise of understanding and insight into Google’s advancements in quantum computing.
Combining a popular social media platform with a fundamental human activity like eating, this headline intrigues readers by suggesting a transformative impact of digital culture on our daily lives.
This headline combines a familiar name with the intrigue of cutting-edge technology. By promising details about the function of Neuralink and its release date, the headline entices readers curious about the future of neuroscience and tech integration.
By posing a paradox about everyday life, this headline taps into shared experiences. It also offers the promise of a scientific explanation for a common frustration that should pique the readers’ interest.
This headline blends the familiar (healthcare) with the novel (big data) to suggest a transformative impact on a sector vital to everyone’s life. The idea of ‘personalized medicine’ speaks to a better future, inviting readers to learn more about the potential shift in healthcare.
A clever reference to Jules Verne’s classic novel, combined with the introduction of a specific scientist, lends this headline a sense of journey and discovery. The promise to explore the world of cells and organelles from a new perspective is also enticing.
The mention of SpaceX and Starship immediately signals that this is about space exploration. And the notion of ‘reimagining’ space travel gives a sense of revolution and progress, making it an enticing read for those interested in the future of space technology.
This headline uses the fear and intrigue associated with artificial intelligence and the loss of privacy to captivate readers. The dramatic question about a potential ‘AI Dystopia’ offers to explore the societal implications of advanced technology, making it an attractive read for anyone interested in AI and its potential impacts.
The words’ mysteries,’ ‘unlocking,’ and ‘secrets’ immediately suggest a journey of discovery, while ‘sleep’ and ‘brain’s night shift’ focus that journey on a universal human experience. Readers are likely to be drawn in by the opportunity to learn more about something so common and yet still so mysterious.
The words ‘Unseen’ and ‘Mystery’ generate intrigue, while ‘Universe’ and ‘Dark Matter’ tap into the natural human curiosity about the cosmos. This headline would draw readers interested in astronomy and the unexplained aspects of our universe.
This headline starts with a fascinating paradox, ‘Invisible Plastic,’ and then connects it to a broader environmental issue – microplastics. The mention of ‘Our Health’ also makes the topic personally relevant to the reader, making it an effective headline for a piece about environmental science and public health.
The mention of ‘Quantum Computing’ and ‘IBM’ indicates a story at the intersection of cutting-edge technology and a tech industry giant. And the phrase ‘Race Against Time’ creates urgency, prompting the reader to learn more about the developments in this high-stakes tech race.
This headline combines the eternal question of extraterrestrial life (‘Life Beyond Earth’) with the scientific pursuit of finding habitable planets. It promises to take the reader on a journey into the latest research in the field of astrobiology.
The mention of the globally significant event, COVID-19, immediately catches the reader’s attention. And the connection to the ‘Future of Work’ and ‘Remote Working’ offers insights into one of the pandemic’s most notable impacts on daily life, sparking interest in socio-economic trends.
This headline uses the intrigue surrounding serial killers and neuroscience to attract readers. The promise to ‘unravel the truth’ suggests an in-depth exploration, drawing in those with an interest in psychology, criminology, or neuroscience.
By asking a provocative question about AI and creativity, this headline sparks curiosity about how technology might influence art and culture. It promises a discussion of the boundaries and capabilities of AI, which would attract readers interested in tech, AI, and art.
This headline makes a common topic – multivitamins – interesting by implying there is a ‘truth’ the reader might not know. The question at the end generates doubt, encouraging readers to seek the answer by reading the article.
This headline brings to mind Jules Verne’s adventure novel, promising an intriguing journey into earth science. The phrase ‘Unearthing Our Planet’s Hidden Secrets’ invites readers to delve into the mysteries that lie beneath the surface.
With the keywords ‘Virtual Reality’ and ‘Gaming,’ this headline targets tech enthusiasts and gamers. And the phrase ‘Shaping the Future’ conveys the importance of the topic, sparking curiosity about the advancements in VR technology.
This headline connects SpaceX with a mission to Mars, immediately grabbing the attention of anyone interested in space exploration. The term ‘Historic Quest’ gives the topic a grandeur that appeals to readers’ sense of adventure.
Using the familiar phrase ‘Farm to Table,’ this headline hints at an exposé of the food industry. And the word ‘Unveiling’ suggests that readers will be presented with surprising or unknown aspects of ‘Modern Food Production,’ which appeals to those interested in nutrition, health, and the environment.
‘Unlocking’ implies that there’s untapped potential in the human brain, while ‘Neuroplasticity’ provides a specific focus. Plus, the word ‘Revolutionary’ adds an exciting element to the topic, attracting readers interested in neuroscience and psychology.
This headline combines the familiar phrase ‘Playing with Fire’ with a critical global issue, climate change, and the problem surrounding global ignorance. It appeals to environmentally conscious readers and those interested in current affairs.
This headline leverages a play on words to contrast the fast pace of the fashion industry with the long-term environmental damage it causes. The phrase ‘Environmental Cost of Disposable Clothing’ promises an in-depth exploration of this issue, targeting readers concerned about fashion and sustainability.
This headline combines the themes of energy, technology, and economic development. The words ‘Powering the Future’ and ‘Rise’ convey a sense of progress, attracting readers interested in global trends, energy, and sustainability.
This headline capitalizes on the enduring popularity of dinosaurs to draw readers into a story about a new discovery. The mention of ‘the Sahara’ adds an exotic and adventurous feel to the topic, enticing readers to learn more.
This headline frames the advancement of AI as a revolution, and by referencing ‘Machine Learning,’ it specifies the technical focus. The promise of explaining ‘How Machine Learning is Reshaping Our World’ targets a broad audience curious about the impact of AI on society.
Using the phrase ‘Quantum Leap,’ this headline cleverly alludes to both rapid advancement and the subject of quantum computing. And the phrase ‘Unraveling the Mysteries’ piques curiosity, appealing to tech enthusiasts or those interested in emerging trends in science and technology.
The topic of cybersecurity is of universal interest in an increasingly digital world. This headline promises a focus on ‘Defending Our Data,’ suggesting that the article will offer actionable advice or insights.
This headline introduces an intriguing geopolitical angle to the popular topic of space exploration. By framing China’s efforts as a ‘Space Race’ and a ‘Plan to Dominate,’ it instills a sense of urgency and competition that draws readers in.
By leading with the familiar term ‘Bitcoin,’ this headline grabs the attention of readers interested in finance and technology. It then extends this interest toward the broader topic of cryptocurrency and the idea of a ‘Cashless Society,’ sparking curiosity about future trends.
This headline introduces a lesser-known environmental issue – noise pollution in the oceans. The phrase ‘The Ocean’s Silent Crisis’ is a powerful expression that can draw readers in by piquing their interest in this relatively unexplored topic.
The phrase’ Revolutionizing Healthcare’ conveys a sense of significant change. Coupled with the mention of ‘Telemedicine’ and a ‘Post-Pandemic World,’ this headline addresses a current and relevant topic, targeting readers interested in health, technology, and societal change.
This headline uses the element of surprise by comparing ants to an ‘Empire’ to spark readers’ curiosity. The phrase ‘Earth’s Tiniest Conquerors’ humanizes the insects, inviting readers to explore a different perspective on the natural world.
This headline combines the intriguing topic of the human microbiome with the widely relatable theme of personal health. The phrase ‘Mapping the Microbiome’ implies scientific exploration, attracting readers interested in health and cutting-edge research.
This headline links AI with the field of creativity, which could intrigue a wide range of readers. ‘The Art of Artificial Intelligence’ hints at a synthesis of technology and art, which is an innovative and engaging topic.
Using emotive language like ‘Vanishing’ and ‘Disappearing,’ this headline draws attention to the pressing issue of climate change. And the promise of a ‘Global Tour’ suggests comprehensive coverage, appealing to those concerned about the environment.
It’s important to remember that these top 100 headlines may span diverse topics, industries, and mediums but ultimately still share an underlying thread – they are intriguing, relevant, and emotionally resonant. And by learning from these masterpieces, you can conjure up your own captivating headlines that seize attention and entice action.
Now that you’re armed with the secrets of creating attention-grabbing headlines, why stop there? Stay ahead of the curve and continue your journey toward marketing excellence by signing up for our newsletter to delve deeper into the world of powerful marketing techniques, industry trends, and innovative strategies.
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