8 Ways to Use ChatGPT in Small Business Marketing

January 23, 2024

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ChatGPT is an easy-to-use AI software taking the business world by storm. It's free to use and requires no expertise to take advantage of its power. As a result, businesses everywhere are using it to elevate their business operations and simplify their workflows. 

Marketing is one area where ChatGPT really shines. It's especially useful for overworked solopreneurs and small business owners looking to enhance their marketing efforts without spending loads of cash.  

In this article, we wanted to share some ways you can use ChatGPT to level up your small business marketing today. 

How You Can Use ChatGPT for Your Small Business Marketing

Here are eight ways to simplify and elevate your small business marketing with ChatGPT. 

1. Build Your Small Business Blog

Planning, maintaining, and writing business blogs can be quite a time-consuming task. If you can't hire a writer or content manager, you're left doing all that on your own. ChatGPT can simplify the entire content creation process, helping you create a content calendar, identify topic clusters, develop blog ideas, and write them. 

Additionally, it can give you alternate title options or help you write longer, high-quality pieces (like eBooks and whitepapers). Just be sure to fact-check everything and add your own flavor to anything it writes. 

2. Write Compelling Ad Copy

Coming up with compelling ads that convert is no easy feat. You have to write the perfect copy (aka text) and choose the perfect picture and audience to get results. It can be pretty daunting. 

ChatGPT can help eliminate some of the stress by helping you compose ad copy. Whether you're writing a lengthy Facebook ad or a small Google PPC ad, ChatGPT can help you develop several variations to work with. For the best results, take your favorite options and split test them, and share your results with ChatGPT to help it make your results even better. 

3. Compose Your Social Media Captions 

Coming up with social media captions can be quite a task. ChatGPT can do it for you. Whether you need a long-form post for Facebook or a quippy tweet, it can give you several options to choose from. It can also help you determine hashtags and suggest the best times to post. All in all, with the correct prompting, you can get ChatGPT to help streamline your social media tasks. 

4. Come Up with Captivating Headlines 

It doesn't matter how amazing your blog or resource is. If it doesn't have a killer headline, no one will click on it. However, it can be really challenging to come up with captivating titles. That's where ChatGPT can come into play. 

Tell ChatGPT about your article and have it come up with titles. You can even paste your blog or resource right into ChatGPT and ask it to give you some title options. 

You can be hyper-specific and ask it to include numbers or sizzle words. You can have it make your titles a question or humorous in nature. It can come up with hundreds of title options for you to compare.

5. Write Emails 

Email newsletters, customer response emails, cold emails, emails for your drip campaign, transactional emails, and every other email in between. You can even have it come up with subject lines. Additionally, you can use ChatGPT to figure out the best times to send emails and ask it to help you optimize your email's open rates, CTRs (click-thru rates), and conversions. 

6. Complete Market Research

ChatGPT can quickly gather valuable insights and data on your industry, competitors, and target audience, helping you make more informed marketing decisions and stay ahead of the competition. In other words, rather than spending hours Googling into the abyss, just ask ChatGPT for information about your industry, competitors, and audience for a quick look inside your niche.

7. Do Some Keyword Research 

Simplify your SEO tasks with help from ChatGPT. You can ask ChatGPT for low-competition keywords and long-tail phrases related to your small business niche. While it doesn't have up-to-date information, it's a terrific place to build some initial ideas to plug into your SEO tool of choice.  

8. Create Marketing Strategies 

Whether you're trying to develop an SEO strategy, a blog strategy, or a holistic marketing strategy, ChatGPT can help. Tell it your goals and ask it to create a step-by-step plan to meet your needs. 

Often, it'll tell you exactly how to accomplish your goals. If you don't understand a step or need more clarification on a certain part of the plan, simply ask it to explain it to you further. 

A Few Quick Tips for Prompting Chat GPT

ChatGPT is made to be easy to type in queries and get responses – no expertise required. However, there are a few tips to ensure you get the best results for your query, including: 

Be Clear and Specific

Provide clear and specific prompts to help ChatGPT understand exactly what you're looking for, and be sure to provide any relevant details. 

  • Good example: "Can you please provide me with information on how to set up a local SEO strategy for a small business? Specifically, I am interested in learning about keyword research and optimizing Google My Business."

  • Bad example: "Tell me about local SEO for small businesses."

The first example is clear and specific, providing ChatGPT with the info it needs to provide a focused response. The second example is too vague and open-ended, making it difficult to know what information the person is looking for.

Use Simple Language

Use simple and clear language when giving prompts. This can help avoid confusion or misunderstandings and ensure that it provides the information you need.

  • Good example: "Can you explain the difference between programmatic advertising and traditional advertising, and which one is better suited for small businesses?"

  • Bad example: "Can you present me with a detailed analysis of the efficacy of programmatic advertising versus traditional advertising for small business marketing initiatives and which is best for avoiding silos?"

TL;DR – cut the jargon, and keep it simple for better results. 

Ask for clarification

If you're unsure about something ChatGPT has said or need more information, don't hesitate to ask for clarification. 

  • Good example: "I'm not sure I understand. Could you clarify how social media can be used to promote a small business?"

  • Bad example: Staying silent and not asking for clarification when unsure.

Asking for clarification when you don't understand something can help prevent confusion and ensure you get the information you need to market your small business more effectively.

Provide Feedback

If you're unhappy with the results ChatGPT provides, give it feedback. Do the same if you like it. Over time, it can learn your preferences (as long as you keep the information in one chat window). Some examples of feedback include: 

  • Can you reword this to be less simplistic? 
  • Please make the posts humorous. 
  • Can you make this a bulleted list instead of a paragraph? 
  • I like how you wrote that. Please write like that more in the future. 
  • Can you make the email subject lines shorter?

Use a Specific Voice or Tone

If you prefer a certain voice or tone, ChatGPT can adjust its responses to better fit your preferences and help you feel more comfortable. For example, if you want it to output answers that are conversational or witty or written like a zany millennial, just ask for it. It can also duplicate personalities. For example, you can ask for blogs written like Hulk Hogan, Jerry Seinfeld, or any other notable figure. 

If you're looking for specific advice, you can tell ChatGPT to act as if it's a marketing specialist or Forbes 500 CEO before giving you any advice. For example, "Act as if you're a CMO of a Forbes 500 company. How would you advise me to increase my inbound lead generation." 

Improve Your Small Business Marketing with ChatGPT

ChatGPT is a valuable tool for small business owners, especially when it comes to marketing. Take time to try out these options and see if ChatGPT can help simplify your small business marketing. 

Want to do more with ChatGPT? Check out our blog, What is ChatGPT: 10 Ways to Use it In Your Small Business for even more ideas.