10 SEO Quick Fixes the Gurus Don’t Want You to Know About
It’s no wonder why 63% of small businesses are already investing in SEO. However, too often, companies get so absorbed with the SEO fundamentals that they forget some small (but essential) minor details, which is a shame because sometimes the difference between SEO frustration and SEO glory is a small swap on your website.
As with many things in life, when it comes to SEO, sometimes the smallest things can have the biggest impact. In truth, there are plenty of quick things you can do to start improving your SEO rankings.
In this guide, we’re dropping the veil to share the secrets and simple tricks the SEO experts don’t want you to know.
Quick SEO Fixes and Simple Tricks to Improve Your SEO Results
These 10 simple SEO hacks are some of the fastest ways to start moving the needle forward with your website’s SEO.
1. Compress or Swap Your Image Format
Page speed matters a lot in SEO, and large images can tank a site’s speed. Consider compressing your images to smaller sizes with a lossless compression tool like SMUSH.
Or take it a step further and swap your PNG and JPG images to WebP format, using an image converter like this one, to dramatically increase your site’s load time.
2. Create a Sitemap
A sitemap lets Google know how to navigate your website. In many cases, your CMS will generate a sitemap for you.
However, if your CMS doesn’t, you can have one generated automatically with an online XML generator like this one. Then, submit your sitemaps to Google using the Google Search Console Sitemaps Report.
3. Remove Duplicate Content
Google hates duplicate content. If you have any pages on your website that are the same, delete one or merge the pages via a 301 redirect.
Siteliner is a terrific free resource for finding duplicate content quickly and easily.
4. Check Page Depth
Page depth is the number of clicks required to get to a page from your home page. In general, every page on your website should be reached within three or fewer clicks. So, for example, a user should be able to go from a specific blog to your home page in less than three clicks.
Page depth is important because the deeper a page is, the less value it has from the search engine perspective. The quickest way to fix this is to ensure you have a robust menu and internal linking structure. And consider using breadcrumbs when necessary.
5. Find and Redirect Any Dead Links
- If you uncover broken external links (links to sites other than yours), simply remove them or replace them with active links.
- If you uncover broken internal links, fix the link, redirect it, or delete it.
6. Heighten Your Website Security
In 2014, Google started favoring websites with an SSL certificate. In 2018, they began displaying sites without an SSL certificate as “insecure.” So, if you don’t have an SSL certificate, you want to get one!
You can get a free SSL certificate for your site from Let’s Encrypt or SSL For Free. (Some web hosts provide SSL certificates, so be sure to check there first. If you aren’t sure if your website has an SSL certificate installed – look at your URL. If it starts with HTTPS, you’re good to go. If it starts with HTTP, you don’t have one installed, and your site is insecure. If you use chrome, the URL will also display a security signal in the address bar.)
7. Spruce Up Your On-Page SEO
Make sure you’re utilizing your keywords properly in all the right places on your website. Places that should always have your desired keywords include:
- Title tags
- Header Tags (H2s, H3s, H4s, Etc.)
- Alt Attributes
- Meta Descriptions
- Body Copy
Adding your keywords in the necessary places is one of the most important (and simplest) ways to dramatically improve your results.
8. Check and Revive Your Web Vitals
“Web Vitals” is an initiative and term coined by Google. Essentially, “Web Vitals” are the elements of your website that impact the user experience. For example, web vitals include things like load time, interactivity, page speed, and mobile friendliness.
In May 2020, Google announced these things would begin to have an impact on your search ranking. To check up on your web vitals, you can use a user-friendly tool like Hubspot’s Website Grader or something a bit more comprehensive, like Google’s Search Console.
9. Create a Google My Business Account
Creating and verifying your Google My Business Account is a quick and easy way to confirm that you own your business and rank higher in local search results.
Simply go to Google My Business, and follow the steps to set up your page.
10. Add a Schema Markup
Schema markup is a code you place on your site to help search engines better identify your site and return better results for users. Websites that use schema markup perform better than those that don’t.
SEO Doesn’t Have to Be Hard: Start Making Moves Today
As you can see, there are many ways to quickly boost your SEO results – without spending hours deep diving into keyword research. Sometimes the simplest solutions are the most impactful.
Take the time today to start working through this list, and watch your results improve. If you don’t already have a Google Analytics account, you’ll want to get one set up now. It’s a terrific way to watch your SEO progress and identify issues along the way.
Remember, SEO is like any marketing. It can take some trial and error to get right. But it’s well worth the work, considering SEO marketing has an average ROI of 2,200%. And, if you can skip the experts and do some of it yourself, your ROI will be even higher.
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