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From writing blogs to editing videos, creating content takes a lot of time and work. And when you’re a small business owner, time isn’t something you have a lot of. That’s where repurposing comes into play.
Repurposing is simply the practice of transforming existing content into new resources, and it’s what all the biggest brands and influencers are already doing to keep fresh content flowing.
But how do you accomplish that? In this guide, we’ll walk you through several ways to repurpose your content and turn one piece of content into many.
Whether you’re working with blog posts or full-length video content, there’s definitely a way to transform your content into something brand-new that can be used across many different platforms. You just have to know how to get started.
So, here are nine unique ways to repurpose content and make your work go further.
There are several ways to repurpose a blog post on social media. For example, you can:
When you do any of these methods, you can always link back to the original blog post to help it get even more traction.
Businesses often use white papers and eBooks as lead magnets for marketing funnels. However, whitepapers and eBooks require a lot of time and resources to create, so you’ll want to make sure you make the most of them.
One way to repurpose all that work and drive more readers to your whitepaper is by writing several blogs, each covering one of the main points of the eBook. Often, one whitepaper can spawn dozens of interesting blog posts and drive more traffic to the whitepaper. It’s a win-win!
On the other hand, you can also turn your blogs into eBooks or whitepapers, especially if you have a lot of information about one topic. That’s why we recommend taking all your blogs about the same stuff and combining them into one compelling eBook. It saves the time and hassle of creating a brand-new piece of content and allows your audience to get all the information they need in one place!
Video content is king right now. From TikTok and Reels to YouTube Shorts, every social media platform is prioritizing short, impactful videos. One way to save some time is by slicing your top-performing YouTube videos into short, bite-size clips.
You can also use this same method with recorded events, webinars, and more. You’ve already done a lot of work by creating long-form video content, so capitalize on it by repurposing it.
Do you write a lot of step-by-step guides? What about information-heavy blogs full of stats, research, and interesting facts? You can easily transform those blogs into easy-to-digest infographics – which are great for social media, lead funnels, ads, and more.
You can also turn standout quotes, stats, and facts from your blogs into powerhouse graphics to share on social media.
Everyone has a different learning style. That’s why it’s great to take your best-performing videos and blogs and transform them into the opposite form.
For example, you can quickly turn your blog into a video script, add some visuals, and voila, you have an exciting new video for YouTube or content for a short webinar. Alternatively, you can copy and paste your video transcripts into a word document, clean them up a bit, and transform them into conversational blogs.
Podcasts can be repurposed in several different ways. For example:
No matter how you decide to repurpose your podcast, you end up with a new potential audience and a broader social media reach, which may ultimately drive listeners back to your podcast.
From positive reviews to one-off tweets about your company, user-generated content is fantastic for repurposing. For example, you can turn customer reviews into picture quotes for social media, testimonials on your website, short clip videos for social media, and more. You can even write quick blogs about the customer’s feedback, or if the customer is up for it, you can turn it into a case study.
Another quick idea is to put all your user-generated content into a blog on your website or a weekly newsletter and title it something like “20 Things People Tweeted About Us This Week.” The best part about user-generated content is that you don’t even have to create the source material!
Do you know what type of post performs really well on Instagram? Screenshots of tweets. Don’t ask us why, but Instagram users love seeing pictures of tweets. But you can do more than repost your tweets on Instagram. You can cross-post and repurpose all your social media content on other channels.
For example, you can use a tool like repurpose.io to remove watermarks and repost your video shorts across all your platforms. You can also pin your Instagram posts or screenshotted tweets on Pinterest. The possibilities are endless!
As content marketing and social media platforms grow and evolve, so does the need to be in multiple places simultaneously. It’s not enough anymore to master just one platform and post all your content in one easy-to-find location. You must be everywhere, so you have to create more content.
Fortunately, repurposing content is not only necessary, but it’s also pretty simple. And the benefits speak for themselves. It helps you maximize your digital reach, increase engagement across many platforms, reach different audiences, and boost your online brand recognition – sometimes with just the click of a button!
So, start digging through your existing content and repurposing it today and watch your marketing efforts multiply with little to no extra work from you.
Marketing.biz is your source for all marketing education and resources.