8 Best Inbound Marketing Tools for Small Businesses

January 23, 2024

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8 Best Inbound Marketing Tools for Small Businesses

Nailing your inbound marketing strategy requires having the right inbound marketing tools in your arsenal. However, with so many inbound marketing software solutions available, how do you know which are best for your business?

In this article, we're sharing eight must-have inbound marketing tools and recommendations for each tool type.  

What is Inbound Marketing Anyway? 

Inbound marketing is a type of marketing that focuses on drawing customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don't always want, inbound marketing forms connections they're looking for and solves problems they already have. (Want a deeper comparison between inbound marketing and outbound marketing click here). 

Think of inbound marketing as a powerful magnet, drawing prospective customers towards your brand through compelling content creation, social media engagement, SEO, and branded experiences. Examples of inbound marketing include: 

  • Blogs
  • Social Media Posts 
  • Email Newsletters
  • Search Engine Optimization 
  • YouTube Videos 
  • TikToks 
  • And More

Ultimately, inbound marketing is just marketing in a way that attracts customers to you. However, to succeed at inbound marketing and make your life a litter easier, you're going to need some inbound marketing tools in your arsenal.  

The Best Inbound Marketing Software and Tools

Finding the best inbound marketing tools for your small business might feel like searching for a needle in a haystack, but we've done the heavy lifting for you. 

Below, we've compiled the eight types of inbound marketing platforms you must have, followed by our recommendations for each. 

1. Customer Relationship Management (CRM) System 

A CRM is an essential inbound marketing tool for managing customer information, tracking interactions, and understanding your audience's needs and behavior. It can help you personalize your marketing and sales efforts, making them more effective.

Our recommendation: Copper CRM 

Copper CRM is designed with simplicity and efficiency in mind, which is ideal for small businesses seeking to improve their customer relations. Copper is known for its seamless integration with Google Workspace, making it a convenient option for businesses already utilizing Google's productivity suite.

2. Email Marketing Tool

Email marketing tools are used for creating and sending email campaigns, newsletters, and automated email sequences. It can also help you segment your audience for more targeted messaging. 

Our recommendation: MailChimp

When it comes to anything email marketing, MailChimp is a clear front-runner. Its user-friendly interface, powerful segmentation options, and diverse template library make creating eye-catching email campaigns a breeze. Plus, MailChimp integrates seamlessly with popular ecommerce platforms and CRMs, ensuring you can track your customer journey effectively from start to finish. They also offer a free starter plan – who doesn't love free marketing tools

3. Content Management System (CMS)

A CMS allows you to create, manage, and modify your website's digital content without specialized technical knowledge. A CMS is what allows you to build a website without having to code it.  

Our recommendation: Webflow

Webflow is dominating the CMS space – and for a good reason. Its intuitive interface, customizable themes, and expansive plugin ecosystem make it a flexible choice for businesses of all sizes. With thousands of themes, plugins, and a healthy help forum, building and working with Webflow sites is super simple. 

Search Engine Optimization (SEO) Tools

SEO tools can help you optimize your website and content to rank higher on SERPs (search engine results pages). (Don't know what we're talking about? Check out this introductory article to creating a winning SEO strategy

Our recommendation: Moz

Moz is a suite of inbound marketing tools that put powerful SEO insights at your fingertips. Moz covers all bases, from keyword research and link building to site audits and page optimization. Its easy-to-understand reports make it a go-to tool for small businesses looking to enhance their online visibility.

Social Media Management Tools

These tools can help you create and schedule posts, manage multiple social media accounts from one place, monitor mentions, and analyze performance. There are many different options; the best one for you will depend on what social media platforms your business uses most. 

Our recommendation: Hootsuite

Balancing multiple social media platforms can feel like juggling flaming torches. That's where Hootsuite comes in. Hootsuite allows you to schedule posts, manage all your social accounts from one place, and monitor mentions of your brand. It's the Swiss army knife of social media management. (Need more help with social media? Here are 44 more social media tools for your small business social media). 

Landing Page Builders

Landing pages are key to lead generation in inbound marketing. So, if your business requires generating leads and your sales team is selling to those leads, you will want to have landing pages to maximize your lead conversions

Our recommendation: Unbounce 

Unbounce is a tool that turns you into a master artist, even if you can't tell your CSS from your CMS. With a drag-and-drop interface, a vast template library, and powerful A/B testing features, Unbounce allows you to craft landing pages that capture leads like a charm.

Analytics Tools

At least half of marketing is testing – finding what works and tossing what doesn't. So, you'll need analytics tools to assess the performance of your inbound marketing efforts. 

Our recommendation: Google Analytics

Google Analytics offers comprehensive insights into your website's traffic, user behavior, and conversion patterns, helping you fine-tune your marketing strategies for maximum impact.

Marketing Automation Tools

As your inbound marketing strategies scale, you may need a tool to automate tasks like email sending, social media posting, lead, nurturing, and more.  

Our recommendation: It depends 

The best marketing automation tools for your business will depend on what you need to automate. Here are eight of our favorite marketing automation tools to get you started. 

Get Started with the Best Inbound Marketing Tools 

Remember, it's not necessary to have all these tools when starting out. You can start with the basics—a good CRM, an email marketing tool, and Google Analytics—and as your business grows and your needs become more complex, you can introduce more tools.

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